About This Course
The biggest challenge for any business is to be top of mind. In saturated markets, a strong brand is no longer just nice-to-have — it’s a life raft. It will amplify your organisation’s performance marketing and speed up the sales cycles. And is the only sustainable way to get noticed, chosen and preferred. This 4-day course designed to help marketing professionals create and refine a strategic brand identity, this program will give you deep marketing knowledge across key brand disciplines.
Learning Objectives
- Create and refine a strategic brand identity
- Radically stand out and win on brand in an oversaturated market
- Master messaging, storytelling and digital psychology
- Create your community strategy and build one with confidence
Prerequisites
NA
Target Audience
Digital marketer and sales professionals.
Training Outline
1. Brand Fundamentals
- What is Branding?
2. Brand Success
- Positioning
- Radical Differentiation
- Brand strategy
3. Social Media Marketing
- Introduction
- Social Channel
- Identify your audience
- Content creation
- Social Media KPIs
- Goals of Social Media
- Brand Management
4. Content Marketing
- Messaging
- Product Massaging
- Storytelling
- Digital psychology and behavioural design
- Integrated Public relation & SEO
5. Community Management
- Build your tribe
- Audience building
- Organic social media
- Community Building
- Community Strategy