About This Course
This two-day course offers a practical foundation in AI for marketing and customer service. Through hands-on exercises, real-world case studies, and expert-led discussions, participants will learn to use AI to boost efficiency, streamline customer service, and optimize business operations. By the end, they'll gain the knowledge and confidence to apply AI effectively with in their organizations.
Learning Objectives
By the end of this course, participants will be able to:
- Understand AI's Industry Impact: Recognize how AI improves operational efficiency, reduces costs, and drives competitive advantage across various industries.
- Gain Insights from Real-World AI Applications: Analyze practical case studies to see how AI solutions address industry-specific challenges.
- Develop Hands-On AI Skills: Gain practical experience with AI tools designed for business applications, using them in scenarios relevant to participants' business needs.
- Automate Marketing Content Creation: Design effective marketing materials and set up automated publishing workflows to streamline marketing operations.
- Build Intelligent Customer Service Systems: Implement AI-powered solutions that centralize customer information and enable automated responses.
- Create a Custom AI Knowledge Base: Use templates to build a company specific AI bot knowledge base and develop skills in bot training and management for optimal performance.
Prerequisites
Basic understanding of manufacturing processes and a keen interest in AI applications. No prior AI knowledge is required
Target Audience
- Marketing Professionals: Practitioners looking to leverage AI tools to enhance marketing efficiency and effectiveness.
- Customer Service Managers and Teams: Individuals aiming to optimize customer experience and service processes through AI.
- Small and Medium-Sized Business Owners: Entrepreneurs who want to gain a competitive edge and are interested in applying AI for customer behavior analysis and market trend forecasting.
Training Outline
- FUTURE READY: HARNESSING AI AND GENERATIVE AI IN BUSINESS TRANSFORMATION
- MASTERING CHATGPT.
- MASTERING IMAGE GENERATION IN THE WORKPLACE USING MIDJOURNEY
- ARTWORK PRESENTATION
- ENHANCING DIGITAL CONTENT CREATION WITH ADOBE FIREFLY
- AI BOT FOR CUSTOMER ENGAGEMENT
- AUTOMATE MARKETING CONTENT PUBLISHING THROUGH WORKFLOW AUTOMATION